Statistics show that the
travel industry has contributed around seven trillion dollars to the
U.S. economy in 2013. That’s excluding its impact on accommodation,
transportation, attraction, and entertainment. Looking at these
numbers, it’s clear that the industry continues to be strong, and
travel agencies, in turn, remain profitable ventures.
As a travel agent, there
are two things you may want to keep in mind to optimize your
profitability: focus on a niche and in selling your USPs. Focusing on
niche markets helps an agent better manage service delivery and
minimize costs. For example, instead of offering both cruise and
airline packages, it would be easier and less
resource-consuming to concentrate on only one.
With niche marketing, a
travel agent will have a clear set of conditions to work on, which
will make establishing his unique selling points (USPs) easier.
Trying to please everyone has as much effect on managing a travel
agency as making friends—it will not happen, no matter how hard you
try.
If you don't know how to
identify your USPs, don't worry. Training agencies will help you
avoid getting stuck on selling common points. When you've established
the services and features that can only be found in your agency, a
bit of effort can get you earning thousands soon enough.
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